|Group of creativity methods, in which all members of a team are encouraged to generate and share ideas on a specific topic. The aim is to put the participants in the condition of creating original ideas and developing unusual approaches to a problem. Therefore, the group should feel free to express the ideas spontaneous just focusing on quantity, since every evaluation must be postponed later in the process. Following these ground rules, brainstorming can reduce the inhibitions in the group (including self-censorship) and enhance creative thinking.
Brainstorming sessions may help to increase work enjoyment and make team work better, although they may not enhance the productivity of groups in terms of the quantity and/or the quality of ideas generated. Whether brainstorming can increase either quantity or quality of ideas is controversial, because problems such as distraction and evaluation anxiety can derail the process. 
|Conducting a Brainstorming session|
Preparing a Brainstorming session
Running a Brainstorming Session
Job AidConducting a Brainstorming session